Know your Why

If you have been running a successful business for some years now, you might be at a point where you are considering hiring the services of a marketing consultant to take you to the next level in your business.

Business owners often look to marketing to give them the answers they need to add impetus to their business. Maybe they are looking to break into different markets or attract new customers. Or maybe they are conscious of the rapidly growing social media platforms and feel the pressure is on for them to be more visible than ever before.

A question business owners often neglect to ask themselves is “Why am I doing what I do?” because if you don’t know your Why, how will your audience? In business, it doesn’t matter what you do, it matters WHY you do it. (Simon Sinek, Start With Why).

Let’s start at the very beginning

People often get so wrapped up in the nitty-gritty of building their business, they forget why it is they started doing what they do. What compelled them to give up the security of the 9 to 5 and go it alone?

Maybe you felt that you could better meet the needs of your clientele or you are passionate about offering a unique service. Whatever it was, there was a strong reason that made you take the leap and that strong reason will be your Why.

With the advance in social media, now more than ever, people are questioning the authenticity of businesses and the owners. If you know your Why and you convey it well in your key messaging, your values and your brand, the authentic you will shine through. It is too easy for your customers to go online and find another organisation that can provide the same service as you. Your potential new clients need to see and feel what is different about you – what is your USP (unique selling point). The chances are your USP is strongly linked to your Why.

Reproduced courtesy of Made Magazine, Made is bi-monthly lifestyle magazine covering the North Notts region’s events, news and features, showcasing the most compelling people, travel, outdoor pursuits, food, culture and style.

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